Top End tourism attractions will receive national exposure this week on popular morning show, Studio 10.

Chief Minister and Tourism Minister Adam Giles said the Network 10 show will feature daily stories on the Top End as part of a special ‘Northern Territory Week’.

“These quirky and light hearted stories will provide valuable exposure of the Northern Territory to a huge audience around Australia,” he said.

“Coming on the back of our new It’s About Time…Do the NT advertising campaign, the ‘Northern Territory Week’ will showcase the NT as a fun and adventurous holiday destination and hopefully attract even more visitors here.”

Studio 10 producer Grant Davis said: “The weather in the Top End is fantastic right now and we can’t wait to show all our viewers what they can do in the Northern Territory.”

The week’s stories are set to feature Darwin Flyboarding, the newly renovated Wharf One Food & Wine Restaurant, a heli-pub crawl, the jumping crocodile cruise on the Adelaide River, Mindil Beach markets and Deckchair Cinema.

The show will also promote a range of experiences on the Tiwi Islands including fishing, local Indigenous art and screen printing, while viewers will be encouraged to register for the NT Government’s new Million Dollar Fish competition.

A segment on the iconic Beer Can Regatta event will also feature on the program this week.

Mr Giles said the Country Liberals Government had increased Tourism NT’s overall budget for 2015-16 to $50.4 million to help market the Northern Territory and its attractions.

“A thriving tourism industry will help to develop our regions, boost local businesses, create more jobs and grow the Territory economy,” he said.

“It’s all part of the Country Liberals Government’s plan to drive the development of North Australia and build a $2.2 billion visitor economy by 2020.”