Qantas Frequent Flyer members have new opportunities to earn points for activities other than flying, with the introduction of another 16 retailers into the popular Qantas Online Mall.

The Online Mall, accessed via qantaspoints.com/onlinemall, gives members the ability to earn Qantas Points while they shop with well-known local and overseas brands.

New retailers include Australian labels Oroton, Lorna Jane, Peter Alexander and Glasshouse Fragrances, as well as a number of lifestyle and youth brands such as Rebel Sport, Wiggle, Kathmandu General Pants, L'Occitane Fossil, Smiggle, and Forever New. Overseas brands Kurt Geiger and Uniqlo, plus furniture and homewares company Zanui and computer manufacturer Lenovo, take the total number of retailers in the Online Mall to 45.

Qantas Loyalty CEO Lesley Grant said Qantas Frequent Flyer rewards are within reach for those who maximise points-earn across their everyday spend.

“Today we offer well over 15,000 opportunities to earn points as part of your normal day-to-day activities: from using a credit card, dining out at great restaurants, playing golf, through to filling up your car with fuel and of course shopping. All of these things, that you were probably going to do anyway, can earn you Qantas Points.

“Shopping at the Online Mall is a simple way to earn points and some of our retail partners offer five points per dollar spent, so it can very quickly add up,” she said.

Ms Grant said that if members use a points-earning credit card to make their Online Mall purchases, they can effectively double-dip on Qantas Points.

“It's the breadth of Frequent Flyer partners that helps our members reach their rewards faster – that's what makes us stand out from the competition and that's why over 10.7 million people have chosen to be part of Qantas Frequent Flyer to date.

“Our members earned over 4.8 million rewards last financial year – the most popular being flights and upgrades to business class. But a growing number of members are also exploring other ways to earn and use points and the success of the Online Mall is a great example of that.”

Lorna Jane Clarkson, founder of Australian activewear brand Lorna Jane, and active living advocate, said she was thrilled to be associated with Qantas.

“I want to encourage women to embrace active living no matter where they are in the world. Partnering with Qantas Frequent Flyer is a great way to increase the benefit for our customer when she shops with us,” Ms Clarkson said.

Over the past three years Qantas Loyalty has created a variety of businesses and communities complementary to Qantas Frequent Flyer, offering members increasing opportunities to earn Qantas Points. These include Qantas Cash (pre-paid travel money facility), the business rewards program Aquire, Qantas Golf Club and Qantas epiQure (wine club).

The access point into Qantas' Online Mall, www.qantaspoints.com, is a site designed to help Frequent Flyers understand how they can maximise their points and get rewarded as quickly as possible.

Members who make a purchase via the Online Mall before 21 September 2015 will go into the draw to win a shopping trip to London, New York or LA.

Key competition details:

Make a purchase through the Online Mall before 21 September 2015 to go into the draw to win a shopping trip to either London, LA or New York.

Prize includes:Two Qantas Economy return tickets to London, LA or New York.400,000 Hilton HHonors™ Bonus Points redeemable for 5 nights' accommodation with any hotel in the Hilton Worldwide portfolio.AU$5,000 spending money loaded onto Qantas Cash.