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The cellulose ethers market had registered an estimated consumption of around 626 kilotons in 2013. The global market is projected to grow at a CAGR of 5.88% from 2014 to 2019. Asia-Pacific held the highest share in 2013 and is projected to grow with the highest growth rate from 2014 to 2019 with China leading the share. The rapidly developing markets of the Middle East and Africa are expected to show high growth while the highly developed North American and European regions are predicted to show moderate growth. Growth in the North American region will predominantly be from the oil and gas industry.

Ashland Specialty Chemicals (U.S.), The Dow Chemical Company (U.S.), CP Kelco (U.S.), Shin-Etsu Chemical Co., Ltd. (Japan), AkzoNobel Performance Additives (Netherlands), Samsung Fine Chemicals (Korea), and China RuiTai International Holdings Co. Ltd. (China) are the major players in the cellulose ethers market. Different players produce different types of cellulose ethers and also cater to different applications. Besides, there are a large number of Chinese players which sell cellulose ether products at a cheaper price; hence, the overall pricing of cellulose ether is lower in the Asia-Pacific region in comparison to other regions. Many of the major players are focusing on expanding their market in the Asia-Pacific region as it is the highest growing market. Cheap labor and low infrastructure cost are added advantages with it.

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Major players in the markets are continuously developing innovative and effective cellulose ether productsto maintain their positions in the market. Many new product launches took place during 2010 to 2014. Besides, a large number of patents related to cellulose ethers were also published in the same period, proving that continuous technological enhancements through innovation are the key to retain market share in the cellulose ether industry.

More than 60% of the developments that took place during 2010 to 2014 were regional expansion, with Asia-Pacific being the most preferred destination. The maximum number of regional expansions were shown by AkzoNobel Performance Additives and Samsung Fine Chemicals in the said period. Ashland Specialty Chemicals also showed significant developments during 2010 to 2014.

Table of Contents

1 Introduction 1.1 Objectives of the Study 1.2 Report Description 1.3 Markets Covered 1.4 Stakeholders 1.5 Research Methodology 1.5.1 Market Size 1.5.2 Key Data Taken from Secondary Sources 1.5.3 Key Data Taken from Primary Sources 1.5.4 Assumptions Made for This Report

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2 Executive Summary 2.1 Introduction 2.2 Industry Snapshot

3 Premium Insights 3.1 Cellulose Ethers and Derivatives Market, By Type & Region, 2013 3.2 Cellulose Ethers and Derivatives Market, By Application & CAGR% 3.3 Cellulose Ethers and Derivatives Market, By Type & CAGR% 3.4 Cellulose Ethers and Derivatives Pricing & CAGR% 3.5 Cellulose Ethers and Derivatives Market Overview, By Type & Region

4 Market Overview 4.1 Introduction 4.2 Market Segmentation 4.3 Market Dynamics 4.3.1 Market Dynamics - Drivers 4.3.2 Market Dynamics - Restraints 4.3.3 Market Dynamics - Opportunity 4.3.4 Market Dynamics – Winning Imperative 4.3.5 Market Dynamics – Burning Issue 4.3.6 Market Dynamics – Impact Analysis 4.4 Porter’s Five Forces Analysis 4.5 Cellulose Ether and Their Derivatives Market Analysis, 2013 4.6 Cellulose Ether and Their Derivatives Patent Analysis, 2010-2014

5 Market Analysis, By Type 5.1 Introduction 5.2 Cellulose Ethers 5.3 Methyl Cellulose & Its Derivatives 5.3.1 Methyl Cellulose (MC) 5.3.2 Hydroxypropyl Methyl Cellulose (HPMC) 5.3.3 Hydroxyethyl Methyl Cellulose (HEMC) 5.4 Carboxymethyl Cellulose (CMC) 5.5 Hydroxyethyl Cellulose (HEC) 5.6 Hydroxypropyl Cellulose (HPC) 5.7 Ethyl Cellulose (EC)

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6 Market Analysis, By Application 6.1 Introduction 6.2 Methyl Cellulose and DerivativesMarket, By Application 6.3 Carboxymethyl Cellulose Market, By Application 6.4 Hydroxyethyl Cellulose Market, by Application 6.5 Hydroxypropyl Cellulose Market, By Application 6.6 Ethyl Cellulose Market, By Application

7 Market by Geography 7.1 Introduction 7.2 North America 7.3 Europe 7.3.1 Western Europe 7.3.2 Eastern Europe 7.4 Asia-Pacific 7.4.1 China 7.4.2 Rest of Asia-Pacific 7.5 RoW

8 Competitive Landscape 8.1 Cellulose Ethers and Its Derivatives Market Share, By Growth Strategy, 2010-2014 8.2 Cellulose Ethers and ItsDerivatives Market Development, By Year, 2010-2014 8.3 Cellulose Ethers and Its Derivatives Market Developments, By Key Players, 2010-2014 8.4 Cellulose Ethers and Its Derivatives Market Strategies, By Key Players, 2010-2014

9 Company Profiles 9.1 AkzoNobel Performance Additives 9.2 Ashland Inc. 9.3 China RuiTai International Holdings Co.Ltd. 9.4 CP Kelco 9.5 Daicel FineChem Ltd. 9.6 Dai-Ichi Kogyo Seiyaku Co. Ltd. 9.7 The Dow Chemical Company 9.8 Fenchem Biotek Ltd. 9.9 Hercules Tianpu Chemical Co. Ltd. 9.10 J. Rettenmaier & Söhne GmbH + Co.KG 9.11 Reliance Cellulose Products Ltd. 9.12 Samsung Fine Chemicals 9.13 SE Tylose GmbH & Co. KG 9.14 Shandong Head Co. Ltd. 9.15 Shin-Etsu Chemical Co. Ltd. 9.16 Sichem 9.17 Zhejiang Kehong Chemical Co. Ltd.

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