MINNEAPOLIS, Sept. 26, 2013 /PRNewswire/ -- Calling it her "one-year birthday wish," ABC's "Good Morning America" anchor Robin Roberts is asking people to join the Be The Match Registry^® in celebration of the life-saving bone marrow transplant she received last September. This appeal for registry members, captured in a new public service announcement (PSA), is Roberts' latest effort to raise awareness about Be The Match^®, the nonprofit organization dedicated to helping patients with blood cancers like leukemia receive life-saving bone marrow and umbilical cord blood transplants.

The new PSA premiered on "GMA" on Sept. 20. It builds on a series of PSAs, outdoor advertisements and more that Roberts has embarked on since partnering with Be The Match in 2012.

Roberts began her crusade to recruit bone marrow donors shortly following her announcement on national television that she was battling myelodysplastic syndrome (MDS) and would need a bone marrow transplant to survive. Though her sister Sally-Ann was a perfect match, Roberts has worked tirelessly to raise awareness, hoping that other patients may find their perfectly matched donors.

These efforts have ignited an incredible, and unprecedented, outpouring of support for Be The Match, with tens of thousands of people joining the registry as potential bone marrow donors. To recognize Roberts for all that she has done to help blood cancer patients everywhere, Be The Match recently honored Roberts with its Rod Carew Leadership Award—an award reserved for individuals who have made a profound difference in the lives of patients and their families through their leadership and commitment to Be The Match's mission.

"I was fortunate to receive a life-saving bone marrow transplant from my sister. But when I learned about the great need for bone marrow donors, especially in the African American community, I knew there was an important message to spread," Roberts said in accepting the award via video on Sept. 21, during the sixth annual Be The Match Tribute fundraising event in Minneapolis. "I've been humbled by those people who've gone on to donate after hearing about my experiences, and it's an honor to receive an award that bears Rod's name and legacy."

Carew, the baseball Hall-of-Famer, has been a leading advocate for a diverse donor registry since losing his daughter, Michelle, to leukemia in 1996. No one in Michelle's family could provide a match, and their many efforts to find a suitable unrelated donor were unsuccessful.

"Robin is a symbol of leadership and courage. She overcame incredible obstacles and continues to advocate on behalf of blood cancer patients," said Jeffrey W. Chell, M.D., chief executive officer of Be The Match. "We are grateful for her support, amazed by her grace and honored to present her with the Rod Carew Leadership Award."

In addition to Robert's awareness efforts, more than 325,000 "Robin Roberts' Prayer for Protection" wristbands—designed by Roberts' friends—have been sold to-date. One hundred percent of the net proceeds support the Be The Match mission to save lives through bone marrow transplants. The wristbands are available for purchase in packs of five for $5 at ShopBeTheMatch.org and two Time Square Sephora locations in New York City. Starting in mid-October, the wristbands also will be available for purchase online on the "Good Morning America" page at the official ABC TV Fan Store.

About Be The MatchFor people with life-threatening blood cancers—like leukemia and lymphoma—or other diseases, a cure exists. Be The Match connects patients with their donor match for a life-saving marrow or umbilical cord blood transplant. People can contribute to the cure as a member of the Be The Match Registry, financial contributor or volunteer. Be The Match provides patients and their families one-on-one support, education, and guidance before, during and after transplant.

Be The Match is operated by the National Marrow Donor Program^® (NMDP), a nonprofit organization that matches patients with donors, educates health care professionals and conducts research so more lives can be saved. To learn more about the cure, visit BeTheMatch.org or call 1 (800) MARROW-2.

 

Related Linkswww.BeTheMatch.org

Video with caption: "ABC's Robin Roberts Marks One-Year Bone Marrow Transplant Anniversary with a "Birthday Wish" for More Bone Marrow Donors." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM87686-20130926-1.mp4

Image with caption: "Be The Match Honors ABC's Robin Roberts with its Rod Carew Leadership Award." Image available at: http://photos.prnewswire.com/prnh/20130926/CG87686-a

Image with caption: "Robin Roberts' Prayer For Protection wristbands at ShopBeTheMatch.org and Sephora - Time Square." Image available at: http://photos.prnewswire.com/prnh/20130926/CG87686-b

SOURCE Be The Match

RELATED LINKShttp://www.BeTheMatch.org