Ever since the COVID pandemic gained ground, the vaping sector, like other industries, took a huge hit.

2021 was undoubtedly a year of stagnation, as well as disillusionment, given the disruptions in raw material delivery (Nicotine, VG, and PG). Furthermore, the global vaping crisis seems to have emanated strongly with illicit implications.

As an obvious consequence, all existing vaping companies, as well as emerging ones, were put on high alert and safety became a priority for new vaping products in the offing.

However, this new year has a lot in store, and with summer here in Australia and other parts of the world, market experts foresee a surge in the vaping market. The reasons aren’t too obscure to scan:

• With restrictions being lifted, pent-up demand for e-liquids is evident as people step outside to have fun.

• Also, not to forget the newly emerging line of customers who had taken to vaping during stressful times, following the COVID lockdown.

• The e-liquid market is expected to witness an annual growth of no less than 5.67% (CAGR 200-2025) which is pretty promising. Hence, this might be the right time to invest in creating your own e-liquid vape business.

• Lastly, this year, the demand for individual vaping devices is on a rise as the trends suggest how customers are moving away from sharing joints, given the fear of passing germs. Also, e-liquids are always a better option than edibles which are known to have not-so-pleasant aftereffects.

Read on to find out 5 vital doings to creating a vape brand that will always be in demand, no matter the ill or the odds.

Product Research Holds the Key

When it comes to vape, product research is one thing that you will have to do for the rest of your life. This is simply because the more inclusive you get with your product, the closer you get to bringing innovation onboard.

And it's not just limited to the know-how PG/VG ratio, juice lab, throat kick, or flavouring. You will also need to understand how vaping products work and how the market is changing its perception towards particular offerings, particularly with experienced vapers.

Keeping a Tab on Legal Implications

Owning an e-liquid vape business readily accounts for you to stay abreast of legal implications. This is because society is yet to accept vaping at large, and with government intervention, certain variants of vape (like Delta 8 vape oils or CBD) might be considered illegal by the local prevailing law. Thus, it is recommended that you consult a lawyer beforehand to steer clear of unpleasant situations in times to come.

Creating an Impact With Your Brand

Vaping business, no matter how cool it sounds, is a highly competitive arena, courtesy of established liquid labs. Thus, building a meaningful brand should be your primary focus to reach target groups.

Decide on a catchy name for your brand, and get a badass logo designed. Remember, you're creating a vaping product, not selling Bibles. By all means, unleash your creativity for people to readily resonate when they see your product.

For newbies, it is advised to partner with a private label e liquid manufacturer that offers a 360-degree service starting from a vape store business plan, branding, marketing, logistics, and everything in between.

Market Wisely

Marketing is one area where you will need to invest time and money in tandem.

No matter how good your product, or variety in range, your vape store can never realise its fullest potential without hard-boiled marketing. For starters, promoting your brand on social media can be a good call as vape products are mostly used by youngsters who are readily taken by online trends. Social media platforms like Instagram, Facebook are great platforms to form a niche audience.

Joining Hands with a Leader in E-Liquid Vape Business

By now, you know there’s an awful lot to do to establish your vaping business. This industry is a lot like the Wild Wild West, and a wrong turn can cost you both money and time. Hence, partnering with a seasoned private label e-liquid manufacturer can be a great idea. That way, you will have fewer things to worry about.

At Oceania Liquid Labs, we have coined a niche for ourselves to emerge as Australia’s most prefered name, catering to both local and international brands. From creating the best-in-class e-liquids, branding, marketing, warehousing, and distribution, we have got you covered!

Curious to know more about how we can help you?

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