Australia’s two leading retail industry groups have joined forces to help retailers move in response to the rapidly changing business environment.

Australia’s largest and most representative retail industry group, the National Retail Association, and the established business network connecting and supporting online retailers, NORA, have today announced a national-first partnership.

The new partnership will allow the two organisations to combine their strength and expertise in supporting all Australian retailers, whether they operate online, in store or both.

To help cement the partnership and create strong channels between the two organisations, NORA Executive Director Paul Greenberg will become an advisory member of the NRA team from 1 December.

NRA Chief Executive Officer Dominique Lamb said both organisations had recognised the need to unite and better support Australian retailers as the divide between online and instore decreases in the wake of new customer habits.

“The opportunities of online retail mean that traditional ‘bricks and mortar’ retailers must increasingly embrace online shopping to fully service their customers and meet market demand,” Ms Lamb said.

“At the same time, many young e-tailers who find success are seeking to move to an in-store service offering, and are encountering for the first time many of the challenges of conducting a business in a physical store.

“Together, NORA and the NRA have the knowledge and experience to help all retailers bridge the divide, and ensure they are reaching every possible customer in store and online.”

Mr Greenberg said the two organisations would work together for the benefit of all their members across all forms of retail in Australia.

“The NORA network will continue to operate supporting diversity in the Australian retail offering and encouraging generational change and renewal,” Mr Greenberg said.

“NORA members can request pro rata membership of the NRA at no charge, while also remaining a part of the NORA network. This will give members access to the industry-leading services and advice provided by the NRA in human resources, rostering, award compliance, leasing and tenancy, and training.

“NRA members will in turn have access to the skills and knowledge that has helped NORA’s members improve their business performance, understand the digital marketplace and engage with one another in the New Retail ecosystem.

“Put simply – the NRA and NORA are better together, and all Australian retailers stand to benefit.”

The National Retail Association is Australia’s largest and most representative retail industry association. It has been serving businesses in the retail and fast food sectors for close to 100 years.

NORA is a business network connecting retailers, service providers, markets and customers to accelerate learning and business growth.