Starting a new business is exciting. It’s your chance to be on your own and show the world what you have to offer. Once you’re committed, there’s no going back and you wouldn’t have it any other way. Give yourself a chance to let it all sink in before you get to work.

Once you’re ready to start putting yourself out there, it’s time to create your brand. Your brand represents who you are and communicates to customer’s information about your products or services. It’s important to know exactly what you need to do to get started. See tips for building a brand for your small business.

Define your Brand

Start by defining your brand and documenting who you are and what you represent. Think about what products or services you’re going to offer and why someone would want to do business with you. Consider what’s driving your business and what the need is you’re filling. Differentiate yourself from your competition and define who you view as your ideal client.

Website

Use a well-designed website to build your brand name and image. Choose brand colors and a logo to display on your website. Make it attractive and user-friendly. List pricing and information about your business. Tell a story and sell your products or services through your imagery and text. Include your contact information in case they need to get in touch with you and clearly state how they can make a purchase online.

Business Cards

Your business cards are a great way to set yourself apart. Go online and use a free business card maker to design a card that looks amazing and speaks for your brand. A business card has the potential to win you new business, so put time and effort into making sure it’s perfect. Experiment with different design options, colors, themes, images and text. This is an excellent way to quickly show a potential customer who you are and what your brand represents.

Social Media

Get on social media and make a name for yourself that way. Brand your social media accounts with a cover photo and post with a consistent brand voice. Share special promotions and answer customer questions. Build a foundation of followers who believe in your brand and want to share in the excitement with you. Engage with users by asking questions and encouraging them to submit content of themselves using your product or service.

Community

Put yourself out there in the community. Attend networking events and meet other entrepreneurs who are in a similar situation. Exchange business cards and meet for coffee to bounce ideas off of each other. Volunteer and meet new people by giving back. Share a little bit about yourself and learn about how others live outside of your everyday routine. Be the voice and face of your brand and spread the word about what you do.

Conclusion

Building a brand is a difficult task that takes determination and dedication. Learn about the various options for getting started before diving right in. These are tips for building a brand for your small business.