Christmas is just around the corner and this is the best time to start promoting what your business has to offer to Australian shoppers. Every savvy business knows that they cannot simply rely on the same marketing strategies they have been using during the rest of the year. Therefore, you need to design a different Christmas marketing strategy in order for your brand to find a soft spot on your customers’ Christmas list.

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Let’s explore some Christmas marketing ideas for Australian businesses that will help you reach and engage your customers:

1. Use a countdown to Christmas to convey a sense of urgency

Although nobody wants to fuel stress in their customers, you can appeal to human nature by using a countdown to Christmas or the last day your customers can ship different items in time for Christmas. Use phrases such as “for a limited time” or “one day only” to convey a sense of urgency. On the other hand, you can use Facebook posts and tweets to ignite urgency and build excitement around your Christmas offers.

2. Be mobile

Australia has one of the highest smartphone penetration in the world at 81% in early 2016. Therefore, you must be mobile in order to reach your target market this Christmas. A mobile strategy will help you engage your customers especially when they are out and about during this holiday season. Moreover, you need to ensure that your store location s and trading hours are easy to find via mobile and tablet. A mobile marketing strategy is an easy and sure-fire way to reach and engage your target market.

3. Be memorable

To get your business on that all-important holiday list, you must ensure that your brand can be seen and remembered when it really counts. The best way to increase brand recall is to create eye catching advertising themes. Do something completely different from what other brands are doing with their letterbox so you can stand out from the crowd.

4. Target last minute holiday shoppers

Although Christmas is a season of merry and good cheer, the lead-up to Christmas can be a very busy and stressful time. As a result, some customers leave it until a day before the big day to buy all their gifts. Capitalize on these shoppers’ sense of urgency with limited offer Christmas promotions and last minute hot deals. Maximize last minute sales through gift suggestions, reminders and offers. You can get the word out via email or Facebook shout outs for last-minute marketing campaigns with impact and immediacy.

5. Tell your customers “Thank you”

Christmas is the best time to tell and show your customers appreciation for their business. You can reward your customers by offering exclusive discounts to loyal customers over the Christmas period. This can be posted to social media sites or sent in emails with special coupon codes. You can also bundle different products as free item promotions. Besides making your customers feel good, an appreciation strategy will also give them good reasons to continue shopping with you even after the holiday season.
Planning is a key element in the success of your Christmas marketing strategy. You should have a clear idea of exactly what you want to accomplish with your marketing strategy and how you are going to do it.

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