Townsville is capitalising on the rise in popularity of domestic caravaning holidays, a booming industry that contributes $23.8 billion to the Australian economy each year. With 90% of caravaning trips being taken in regional Australia, expanding caravan and camper trailer dealerships into North Queensland simply makes sense.
Moreover, the import market continues to thrive with around 20,498 caravans and camper trailers imported in 2022, representing just under 50% of all new orders in Australia. For savvy caravan dealers, the Port of Townsville, northern Australia's largest container and automotive port, presents an opportunity to maximise the supply chain of caravans into Australia. The port’s proximity to the Pacific route favoured by Asia, allows for faster imports that efficiently deliver new caravans into the hands of eager holiday makers.
Caravan and Camper Trailer Holidays Have Surged in Australia
According to the Caravaning Industry Association of Australia, it is estimated that each year, there are 15 million caravan and camper trailer trips around the country. Townsville, located regionally in the heart of North Queensland, offers several factors that make it an attractive location for those seeking to explore Australia with a caravan:
Gateway to adventure: Townsville serves as a gateway to numerous iconic destinations, including the Great Barrier Reef, Magnetic Island, Paluma Range National Park, and the outback. This makes it an ideal starting point for adventurers and travellers looking to explore the natural beauty and diverse landscapes of North Queensland and beyond. Additionally, Townsville connects with several major highways including the Bruce Highway and Flinders Highway.
Tourism hub: With its tropical climate, stunning beaches, and vibrant cultural scene, Townsville attracts a steady flow of tourists throughout the year. Many visitors seek out caravans and camper trailers as a convenient and flexible accommodation option for their travels, creating a strong demand for caravan sales and rentals in the area.
Retirement destination: North Queensland, including Townsville, is a popular destination for retirees seeking a relaxed and active lifestyle in a warm climate. Caravans offer retirees the freedom to travel and explore at their own pace, making them a sought-after investment for this demographic.
Economic resilience: Townsville's economy is diverse, with key sectors including mining, agriculture, tourism, education, and healthcare. This diversity can provide stability and resilience, helping businesses weather economic fluctuations.
Strategic location: Situated in North Queensland, Townsville serves as a regional hub with strong connectivity to major cities such as Brisbane and Cairns. Its proximity to Asia also offers opportunities for trade and investment, particularly in industries like tourism.
Growing population: Townsville's population has been steadily growing, driven by factors such as natural population increase, migration, and infrastructure development. A growing population can create new opportunities for businesses, particularly in sectors related to retail.
Supportive community: Townsville boasts a supportive and active community of outdoor enthusiasts, caravan owners, and businesses catering to the caravan lifestyle. This sense of community fosters a positive environment for caravan sales and services, with ample opportunities for networking and collaboration.
"We've enjoyed getting to know the business community and our new customers in the area. Townsville is like a second home to us as we're veteran explorers of the North and we've always loved the city" said Karen Perry, JAWA Caravans Townsville.
Townsville Caravan and Camper Trailer Dealers
For those in the market for a caravan or camper trailer, Townsville offers a multitude of showrooms where travellers can get hands on and explore the endless options available including:
- Regent RV Townsville, 36 – 48 Kings Rd, Hyde Park
- Caravan HQ Townsville, Unit 3A 704 Ingham Road, Mount Louisa
- Jayco Townsville, 2-10 Yarrowee St, Currajong
- The Caravan Hub, 9 Horwood Street, Currajong
- Ezytrail Caravans, 64 Pilkington Street, Garbutt, Queensland, 4814
- Platinum Campers & Offroad Caravans, 15 Leyland St, Garbutt QLD 4814
- Caravanmart, 446 Ingham Road Garbutt Townsville
- New Age Caravans Townsville, 593 Ingham Road
Mount St John
- JAWA Camper Trailers, 2A/337 Woolcock St, Garbutt QLD 4814
- Motoco RV Townsville, 593 Ingham Road, Mount St John
- Rising Sun Townsville, 35 Bowen Road, Rosslea QLD 4812
Townsville’s new caravan hub a win for locals
On average, travelers spend $867 per trip in a caravan park, creating over $11.2 billion in visitor expenditure annually. Securing a slice of this revenue is a big win for tourism in Townsville with those buying a caravan in North Queensland likely to then explore the local area. The caravan and camping industry remains the backbone of the domestic tourism industry despite an increase in Baby Boomers AKA Grey Nomads switching to holidays abroad. With Australian families continuing to grow their love affair with domestic travel, Townsville’s new title as ‘Capital City of Caravans’ seems assured for years to come.
