NEW YORK--(BUSINESS WIRE)--Kicking off the 2015 IAB MIXX Conference, the IAB Technology Laboratory today released an update to the “IAB HTML5 For Digital Advertising Guide,” providing counsel for ad designers on how to effectively leverage HTML5 technology. Transitioning to HTML5 presents a choice of technologies and tools to build ad creative, and new guide material was developed to help navigate these options. Key HTML5 considerations are addressed, including: Asset optimization Use of shared
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