AMSTERDAM--(BUSINESS WIRE)--This week at the 2013 International Broadcasting Convention (IBC), Peerialism AB announced how Hive Streaming, a built-in technology on Microsoft Corp.’s Windows Azure Media Services Live platform, can help address the challenges associated with streaming live and linear video.

“Windows Azure Media Services currently provides customers with a highly scalable and reliable platform of ready-to-use services for cloud-based digital video preparation and delivery”

Hive Streaming is a software based content distribution solution that can be easily deployed by network administrators, broadcasters and content aggregators in order to efficiently deliver live and linear video over enterprise networks, private networks, and the Internet.

Hive is hosted on Microsoft’s Windows Azure platform, and will be available as a built-in component of Windows Azure Media Services Live. As a built-in component, Hive can be used as a highly cost-effective and qualitative way for organizations to distribute video with or without the use of a traditional CDN.

“As the demand for live streaming continues to grow, Hive provides broadcasters and network managers with a scalable and easily deployable software-based content distribution solution that keeps network traffic local,” said Johan Ljungberg, CEO, Peerialism AB. “Combining Hive with the power of Windows Azure Media Services Live will provide the industry with an offering unparalleled in today’s market.”

Hive can be easily integrated into most existing content management and player environments and is currently being used by a select number of large enterprise customers for video distribution. Hive will soon be available for partners and customers around the world via Windows Azure Media Services and through the Windows Azure store.

“Windows Azure Media Services currently provides customers with a highly scalable and reliable platform of ready-to-use services for cloud-based digital video preparation and delivery,” said Sudheer Sirivara, Director, Windows Azure Media Services, Microsoft. “We are excited about extending Windows Azure Media Services into the Live video market and about the value that Hive will bring to our Live platform.”

About Peerialism AB

Peerialism AB (http://peerialism.com) is a subsidiary of the MPS Group of Companies, a Swedish based digital media organization that also includes MPS Broadband AB, MPS Broadband America, Inc. and LiveArena AB. Founded in 2003, The MPS Group of Companies is committed to developing and delivering state of the art solutions that address the rapidly growing online video market.