MONTREAL--(BUSINESS WIRE)--LVL Studio announces a new version of Purple, an innovative cloud-based platform for creating and deploying second-screen TV experiences first launched in 2013.

“Purple 1.4 is a benchmark release. The improvements we’ve built in tandem with broadcast partners are essential for today’s production requirements”

Version 1.4 of Purple introduces Live Apps, a capability that delivers interactive second-screen content synced to television programs. The release also includes enhancements to the Purple content management system (CMS), with features to let broadcasters and content creators build synced content playlists quickly and easily.

LVL Studio will be demonstrating Purple and its new capabilities at IBC 2013 in Amsterdam, September 13-17. The IBC show is at the forefront of technological innovation in media and entertainment.

“Infrastructure-wise, the Purple CMS is much more robust and powerful, capable of handling many more concurrent users and clients. We've also enabled role-based permissions to make it easier for clients to control who has privileges on the system,” said Director of Product Management Eugene Plawutsky. Role-based permissions are a vital feature to meet the needs of today’s streamlined production teams that wish to outsource second-screen development.

Broadcasters such as TV5 and Radio-Canada are already using Purple in production to create slick, magazine-like experiences that showcase channel offerings, along with program-specific Live Apps.

“Purple 1.4 is a benchmark release. The improvements we’ve built in tandem with broadcast partners are essential for today’s production requirements,” said Dave Jones, LVL’s Executive Vice-President of Product Development.

“We’ve also made it easier in 1.4 for consumers to discover Live Apps via Purple’s Visual Program Guide. In our view, Live Apps will become a standard component of broadcasting, having tools to aggregate and present synchronized content to consumers is key,” Jones continued.

"We like to think of Purple as the ‘App Traffic System,’ a key tool that programming departments will use now and in the future to deploy, manage, and monetize second-screen experiences, the same way they do for ads today.”

About Purple

Purple is a groundbreaking television applications platform that lets broadcasters and producers easily and quickly create and publish visually striking program companion and second-screen experiences. Live Apps and Visual Program Guides are designed to drive audience engagement, and empower creators with extended interactive storytelling capabilities. Purple’s consumer apps are designed with intuitive controls, deep content layers and social media integration, wrapped in a slick, patented magazine-like presentation.

Pay-TV service providers can offer their subscribers Purple’s next-generation Visual Service Guide to aid in program and channel discovery, highlight new content from broadcasters and VOD offerings, and enhance monetization and retention.

Last but not least, Purple offers brands and sponsors innovative tools to deploy broadcast-synchronized, rich and interactive messaging across second-screen and companion-app channels, backed up with rich analytics.

About LVL Studio

LVL is an award-winning user experience, digital product and service design company focused on entertainment, education and information. Our projects span all the screens in consumers' lives, from desktop to mobile, from tablets to TV. Our clients include TELUS, Bell Canada, AMC, CBC Sports, Radio-Canada and TV5 among others.

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