LOS ANGELES, Sept. 10, 2013 /PRNewswire-iReach/ -- Driven by the power of design to change perceptions, Ho International Design Inc. proudly announces the arrival of the AURA: a chic, precision breathalyzer specifically designed to reshape the world's perception of responsible celebration.  Using a halo-inspired design and customizable LED display, the AURA offers peace of mind with unprecedented style.  Combined with law-enforcement grade electrochemical fuel cell sensor technology, the AURA uniquely blends precision with high fashion.

(Photo: http://photos.prnewswire.com/prnh/20130910/MN77091)

Highlights of the AURA:

• Electrochemical fuel cell sensor technology – the same technology found in hand-held devices used by law-enforcement and in ignition interlock systems for cars – ensures precise BAC measurements
• Unique halo-inspired design embodies the protective aura and stylish peace of mind
• Ergonomic shape and size enable one-handed use and quick storage within coin pockets and clutches
• Sleek, scratch-resistant polycarbonate screen with stunning OLED display, including 6 color theme options
• Precision stainless steel backplate provides exceptional durability, along with a luxurious look and feel

"For today's trendsetting generation, I noticed that personal breathalyzers have been overlooked because they've never been fashionable.  Being a strong advocate for responsible drinking, I set out to fill this noticeable void in the market.  Using my background in fashion and design, I tried to come up with a design that would completely change people's perception; and I think the AURA does just that."  - Christopher Ho, AURA Co-founder and Product Designer.

More than just a precision breathalyzer, the AURA promotes responsible drinking while delivering a unique and classy fashion statement. The AURA is now available at http://www.indiegogo.com/projects/the-aura-breathalyzer/x/3096592 until October 13, 2013, at a special "early-bird" price of $125, and exclusively thereafter at www.aurabreathalyzer.com, at a projected MSRP of $200.

To view this video on YouTube, please visit: http://www.youtube.com/watch?v=3WJWJCIUXI4

Media Contact: Christopher Surapol, Ho International Design Inc., 562.714.1154, info@aurabreathalyzer.com

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SOURCE AURA

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