Tzuo, Founder and CEO of Zuora, brings both marketing and Software-as-a-Service expertise to the Smart Data solutions provider

NEW YORK--(BUSINESS WIRE)--Sailthru, the leading provider of personalized marketing communications technology and the fastest growing SaaS company in NYC, today announced the appointment of Tien Tzuo, Founder and Chief Executive Officer of Zuora, the leader in commerce, billing and finance for subscription-based businesses, to the company’s Board of Directors.

“We are excited to have Tzuo join Sailthru’s board as we make a lasting mark in the Smart Data and personalized communications industries. His extensive background with his own fast-growing SaaS company, complex product management, and marketing makes him an invaluable addition to our leadership”

“We are excited to have Tzuo join Sailthru’s board as we make a lasting mark in the Smart Data and personalized communications industries. His extensive background with his own fast-growing SaaS company, complex product management, and marketing makes him an invaluable addition to our leadership,” said Neil Capel, Founder and Chief Executive Officer, Sailthru. “Zuora’s own award-winning platform is a testimony to Tzuo’s impressive track record, as well as an inspiration, and we are proud to have him help inform Sailthru’s continued growth.”

Tzuo founded Zuora in 2007 with the goal of evangelizing the subscription-based business model and building a killer product that would empower companies transitioning to the Subscription Economy. In his efforts to evangelize and empower, Tzuo has worked closely with hundreds of leading, global companies and earned the reputation as a thought leader in the SaaS industry as it emerged.

“Brands are undergoing a massive shift in how, where and what they market to consumers.” said Tien Tzuo, Founder and Chief Executive Officer, Zuora. “Today, customers are more empowered than ever before, creating the need for companies to deliver unique brand experiences to their customers. Sailthru expertly applies data-driven technology to deliver innovative brand experiences for businesses looking to engage each individual consumer and drive conversion. I look forward to working with the team at Sailthru and leveraging my experience to build their powerful business.”

Prior to founding Zuora, Tzuo was at Salesforce.com for nine years and held a variety of executive roles in technology, marketing, and strategy teams. He served as Chief Marketing Office for two years, and lastly as Chief Strategy Officer.

Tzuo is the 4th member of Sailthru’s Board of Directors, joining others including Bill Gurley, Eric Wiesen, and Neil Capel. He is also on the board of Network for Good and previously was on the board of Radian6 prior to acquisition.

About Sailthru

Sailthru, the leading provider of personalized marketing communications technology, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than three hundred enterprises including Fab.com, Thrillist/Jack Threads, Everlane, Huffington Post, and Business Insider.

Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll.

For more information, please visit www.sailthru.com.

About Zuora, Inc.

Zuora is the global leader in Relationship Business Management (RBM) solutions. Zuora delivers the subscription commerce, billing and finance capabilities that have become the industry standard to help companies transition to the Subscription Economy. Enterprises and emerging companies alike use Zuora's multi-tenant cloud solution to streamline key processes, provide visibility into the metrics that matter most and serve as the financial engine of the business. Zuora services innovative customers like Informatica, Tata Communications, Box, Zendesk, DocuSign, Xplornet, Ustream and Reed Business Information. To learn more about Zuora, please visit www.zuora.com, Like us on Facebook, follow us on Twitter, join us on LinkedIn, hang out with us on Google+, or visit our blog, Z Blog.