IFA 2013 to support aim of simplifying sous vide preparation for all with new product and cookbook launches

BERLIN--(BUSINESS WIRE)--Eades Appliance Technology, the company behind the SousVide Supreme™ brand announces another stellar year of growth with international expansion throughout Europe, Asia and Australia, where they have partnered with Breville. SousVide Supreme will be showcasing new cookbooks plus a new vacuum sealer product at IFA 2013. The next generation SousVide Supreme Vacuum Sealer is designed specifically to handle sealing tasks commonly encountered in sous vide cooking, providing enhanced flexibility in both home and professional kitchens. Features include speed control, moist and dry settings and an elevated sealing chamber designed for improved sealing.

“Today home cooks can enjoy easy hassle-free sous vide cooking with our intuitive self-contained product. It’s compact, sleek, and looks great in any kitchen.”

Today, the award-winning SousVide Supreme water oven takes top position in the home sous vide category, with market leadership and distribution now in twenty-five countries world-wide including the UK, US, Canada, Germany, France, Belgium, Norway and Australia. In particular, consumer demand in Europe is extremely strong and ever growing, with SousVide Supreme experiencing up to a 180% growth in sales in some European markets.

Where: Booth 215, Hall 8.1 IFA - Berlin

Gourmet tasting sessions taking place at 10:30am, 12:30pm and 3:00pm on 4-5 September.

The SousVide Supreme water oven was the first self-contained sous vide cooking appliance designed specifically for home cooks. Launched in the U.S. in 2009, the product benefited from tremendous interest and support amongst professional chefs, nutritional experts and media thanks to its ease of use, trusted precision temperature control and unrivalled cooking results. The SousVide Supreme product line soon developed into a complete range of modern state-of-the-art cooking equipment, with two additional precise temperature-controlled sous vide water oven models (the compact SousVide Supreme Demi and professional grade SousVide Supreme Chef), a range of vacuum sealers, cooking pouches, cookbooks and accessories.

The SousVide Supreme product line is carried by leading national U.K. retailers such as Lakeland and John Lewis, major department stores Harrods and Selfridges, as well as select independent high street and online retailers. The SousVide Supreme website is seeing a 62% surge in traffic over last year, highlighting a major step up in interest in the category and in the SousVide Supreme product line.

Matthew Canwell, UK Buying Director at retailer Lakeland says, "The incredible and ever-growing popularity of television cookery shows has really sparked an interest in sous vide cooking. We'd looked at sous vide machines over the years, and finally found the perfect one with the SousVide Supreme Demi - a perfectly sized, compact machine at a great price that enables our customers to create the same professional results in their own homes."

The success of the SousVide Supreme appliance is largely thanks to its proprietary precision temperature control technology that guarantees home cooks the superb texture and taste results that previously only professional sous vide chefs could deliver. Food is cooked safely and to specific temperatures throughout the cooking process without the need to manage tricky external components or continually check manual temperature gauges. The easy to use push button interface and sleek, modern design of the SousVide Supreme water oven have opened the category to all home cooks including novices.

Barbara Westfield, Director, Strategic Development, SousVide Supreme said, “Today home cooks can enjoy easy hassle-free sous vide cooking with our intuitive self-contained product. It’s compact, sleek, and looks great in any kitchen.” She continued, “Our online community is extremely buoyant with over 300,000 YouTube views and our passionate Facebook and Twitter following has rapidly expanded globally too, with fans regularly sharing their recipes, meal ideas and daily feedback.”

Alex Shannon, CEO of leading European online retailer, Sous Vide Tools, says, “SousVide Supreme products have taken off in Europe this past year and show no sign of slowing down. No other home cooking device can offer the unrivalled taste, superior nutrition and cost efficiencies of the SousVide Supreme. Independent high street retailers are specifically requesting our sous vide equipment and fast placing re-orders, proving it’s here to stay and becoming a must-have kitchen appliance.”

Danish retailer Kitchen Tech was amazed at how fast the word spread, from being a completely new category one and a half years ago to now being "the hottest topic when it comes to cooking. We've been featured in several magazines, online and offline, and sales have gone through the roof! Most of our customers write to us, telling us how amazed they are", says Ronnie Plindstrup, Kitchen Tech CEO and partner.

“The interest in sous vide cooking is gaining momentum world-wide, as people learn about the technique from online communities, TV cooking shows, world-class chefs like Heston Blumenthal and such landmark cookery books as Modernist Cuisine. Our product continues to benefit from rave reviews from media and positive word of mouth from consumers and we look forward to driving the category into further global markets in the coming year”, says Eades Appliance Technology Founder and CEO, Michael R. Eades.

Notes to Editors:

SousVide Supreme offers the world’s finest sous vide water ovens. The award-winning cooking appliance features a sleek, self-contained water bath with precise temperature control to suit serious home cooks and culinary professionals. SousVide Supreme has become a market leader in sous vide cooking equipment offering a complete product line that includes vacuum sealers, cooking pouches and accessories. For more information on SousVide Supreme, visit www.sousvidesupreme.com.

IFA interviews:

Tasting sessions will be held at the SousVide Supreme stand (Booth 215, Hall 8.1) on 4 and 5 September at 10.30, 12.30 and 15.30. SousVide Supreme spokespeople will be available for interview at the stand throughout the show.

Please contact Julie Skinner on +44 7950 899130 / julie@rareconsultancy.com or Julian Heathcote on +44 7765 407352 / julian@rareconsultancy.com to arrange.