Virtual Piggy partners with mobile downloads company

LONDON--(BUSINESS WIRE)--Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that it will provide its youth-friendly payment system to Mobile Chilli, empowering Mobile Chilli to offer a more secure and complete customer service for their U18 users.

“The youth market is an important part of our business. Virtual Piggy will help Mobile Chilli continue to deliver a secure and transparent service”

Mobile Chilli is a leading and trusted provider of mobile content, offering ringtones from top artists, mobile games, and over six million music tracks for download. They offer scores of excellent content thanks to partnerships with Universal Music, Sony, EMI, Warner Music and game companies. Their service is acclaimed for being fully transparent and having no subscriptions required.

There is a huge demand for mobile content within the U18 market and teenagers have currently very limited options for making safe and parent-approved purchases without a credit card. Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100% free to use.

“The youth market is an important part of our business. Virtual Piggy will help Mobile Chilli continue to deliver a secure and transparent service,” said Oliver Cooke, Head of Retail at Mobile Chilli. “Having an alternative safe payment method for credit card or mobile to bill for kids and teens will allow us to expand our revenue opportunities while keeping parents in control.”

“Adding Mobile Chilli as a partner merchant will be a huge benefit to our young users, who get excited about shopping for content for their mobile devices,” said Joe Peden, General Manager EMEA at Virtual Piggy. “Now, they’ll be able to shop for their favorite game, song or ringtone and download it within the set parental guideline using Virtual Piggy.”

For information about Virtual Piggy visit www.VirtualPiggy.com

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is always 100% free to use. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

About Chilli

Mobile Chilli Entertainment Store is one of the UK's largest independent mobile downloads site and is well established in the UK and Ireland. The Chilli entertainment site started out on the mobile internet in 2008. Since then the site has steadily grown to offer over 6,000,000 downloadable pieces of content, with an unparalleled amount of content arriving everyday onto the site. In 2009 the Chilli brand became accessible to customers through the web and during 2010 we started a dedicated android version of the site. 2013 sees us introduce new billing methods including credit card and Virtual Piggy. Chilli sets itself apart from other Mobile Entertainment sites through its reliability and honesty, as it has always been a strictly NO SUBSCRIPTIONS download site. Consumers are free to buy as little or as much content as they want, and are only charged for what they agree to pay for.

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All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.