Global demand for consumer engagement and conversion rises; Sailthru expands sales, solutions consulting, account management and support offerings

NEW YORK--(BUSINESS WIRE)--Sailthru, the leading provider of personalized marketing communications technology, today announced the opening of its new office in London to oversee the ongoing and rapid growth of Sailthru’s European, Middle Eastern and African (EMEA) operations. Commerce and media companies in the region can now increase engagement and conversion rates by delivering personalized content across any marketing channel.

“Omnichannel personalization is a challenge facing marketers around the world and it’s exciting for Sailthru to be the leading provider of this globally in-demand solution across verticals and at scale”

“Omnichannel personalization is a challenge facing marketers around the world and it’s exciting for Sailthru to be the leading provider of this globally in-demand solution across verticals and at scale,” said Neil Capel, Founder and Chief Executive Officer, Sailthru. “As marketers today compete for customer attention, it’s critical that businesses be able to apply strategic personalization to increase the relevancy of their brand and, as a direct result, conversion. With our new office in London we’ll be able to do just that for EMEA.”

“From our existing client base in the region, Sailthru has gained a solid understanding of the unique requirements of doing business in Europe. We recognize and are fully compliant with EU privacy standards such as the Safe Harbor Framework and the EU e-Privacy Directive,” said Dave Govan, Executive Vice President, Worldwide Sales, Sailthru. “We are very pleased to expand our offering of sales, solutions consulting, account management and support coverage to our growing roster of companies based out of, or with a presence in, EMEA.”

About Sailthru

Sailthru, the leading provider of personalized marketing communications technology, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than three hundred enterprises including Fab.com, Thrillist/Jack Threads, Everlane, Huffington Post, and Business Insider.

Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. For more information, please visit www.sailthru.com.

Disclosure: Sailthru is compliant with the Safe Harbor Framework developed by the United States Department of Commerce and the European Commission and Switzerland. By being certified under the Safe Harbor Framework, Sailthru is allowed to receive personal data from EU countries.