AFEyewear.com Celebrates Five Years of Service to Military and First Responder Families

AUSTIN, Texas--(BUSINESS WIRE)--AFEyewear.com, the online eyewear retailer led by a group of military wives dedicated to providing exclusive prices and selection for those who serve, celebrates five years delivering the highest quality eyewear to U.S. military active duty personnel, veterans, retirees and their dependents. AFEyewear.com is the exclusive military discount brand of FramesDirect.com, the world’s leading prescription eyewear expert.

“As a military spouse, I understand the importance of having access to affordable eyewear considering this is an out-of-pocket expense for military families”

Before AFEyewear.com, military families had few options available for purchasing eyewear on military bases and while deployed. Working from different locations across the United States, this group of military wives brings a deeper understanding of the customers’ needs and continues to drive enhancements to the customer experience to better serve those who serve.

“As a military spouse, I understand the importance of having access to affordable eyewear considering this is an out-of-pocket expense for military families,” said Lauren Purcell, Marketing Manager of AFEyewear.com. “While some bases do have an optical store, the prices and selection that we offer on AFEyewear.com cannot be beat. AFEyewear.com allows me to work for a cause that is so close to home, serving those who serve, and has given me the opportunity to have a career in a lifestyle that is often difficult to accomplish.”

Five military spouses oversee operations at AFEyewear.com and 15 percent of the parent company’s, FramesDirect.com, employees have served or had relatives who have served in the military or as first responders.

“When we were approached by Lt. Col. Ric Peterson from the Army & Air Force Exchange Service to create a website specific for the military, we knew we wanted to do it in the way that offered the absolute best quality eyewear at the lowest prices available,” said co-founder of FramesDirect.com and doctor of optometry, Dr. Dhavid Cooper. “We’ve always only offered the highest quality eyewear that we ourselves would wear and that’s the same quality product we offer military families at an exclusive price.”

Since its initial launch, AFEyewear.com has helped more than 30,000 families receive up to a 30% discount on more than 100,000 products and 200 brands including Oakley, WileyX, Costa del Mar and Maui Jim. This exclusive pricing was recently opened up to serve first responders including law enforcement officers, fire and emergency medical services personnel and their families.

About AFEyewear.com

Founded in 2008 at the request of the Army & Air Force Exchange Service (The Exchange), FramesDirect.com launched AFEyewear.com to provide exclusive prices and selection to U.S. military members and their families. Headquartered in Austin, Texas and led by a group of military wives stationed throughout the United States, AFEyewear.com offers an exclusive discount, up to 30%, on quality eyewear to those who serve including: U.S. military active duty personnel, veterans, retirees, law enforcement officers, fire and emergency medical services personnel and their families. For more information, please visit www.AFEyewear.com.

About FramesDirect.com

Headquartered in Austin, Texas, FramesDirect.com is the world’s leading prescription lens expert providing superior quality, attention to style and the best customer experience. Founded by two doctors of optometry, Dr. Guy Hodgson and Dr. Dhavid Cooper, in 1996, FramesDirect.com continues to set the standard for purchasing eyewear online operating on the following core principles: 1) Use only the highest quality lenses 2) Provide excellent customer service 3) Offer the best selection of premium brand eyewear, and 4) Sell eyewear at a fair price without sacrificing quality. FramesDirect.com has become one of the most successful premium online eyewear retailers in the world, delivering the highest quality eyewear to more than one million customers. For more information please visit www.FramesDirect.com.