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61 Why a Bottom-Up Approach to PR Might Be Your Best Bet Australian Business 431
62 What is the Journalist You’re Pitching Most Interested in Right Now? Australian Business 469
63 Understanding Why Journalists Want What They Want Australian Business 396
64 The Most Important Questions to Ask when Negotiating an Exclusive Coverage Agreement Australian Business 434
65 One Strike and You’re Out if You Make This Deadly Media Relations Mistake Australian Business 408
66 Is Your Track Record of Lame Pitches Killing Your PR Efforts? Australian Business 406
67 HARO Isn’t Your Only Tool For Finding Journalist Requests Australian Business 572
68 Does Your Press Release Pass the Scan Test? Australian Business 550
69 Did an Upstart Texas Brewery Just Pull Off 2014’s Best Publicity Stunt? Australian Business 384
70 Writing Contributed Articles for PR? It’s Not About You. Australian Business 377
71 Trying to Pitch Yourself as an Expert? Be Likeable. Australian Business 447
72 Don’t Be “That Guy (or Girl)” when Interacting with Journalists on Twitter Australian Business 396
73 Do You Have the Time for a PR Firm? Australian Business 502
74 A New Approach to Guest Blogging Australian Business 397
75 Hopping on Trends: Good or Bad in the Long Run? Australian Business 458
76 Going with Your Gut Feeling in PR Australian Business 408
77 Why PR Has Taken the World By Storm Australian Business 429
78 Cultivating Interest Online Takes the Right “Ingredients” Australian Business 464
79 Finding Your Fans on Reddit Australian Business 502
80 Don’t Let Your Press Release Die in Obscurity Online Australian Business 375

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