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61 Why a Bottom-Up Approach to PR Might Be Your Best Bet Australian Business 411
62 What is the Journalist You’re Pitching Most Interested in Right Now? Australian Business 447
63 Understanding Why Journalists Want What They Want Australian Business 377
64 The Most Important Questions to Ask when Negotiating an Exclusive Coverage Agreement Australian Business 419
65 One Strike and You’re Out if You Make This Deadly Media Relations Mistake Australian Business 394
66 Is Your Track Record of Lame Pitches Killing Your PR Efforts? Australian Business 394
67 HARO Isn’t Your Only Tool For Finding Journalist Requests Australian Business 552
68 Does Your Press Release Pass the Scan Test? Australian Business 533
69 Did an Upstart Texas Brewery Just Pull Off 2014’s Best Publicity Stunt? Australian Business 366
70 Writing Contributed Articles for PR? It’s Not About You. Australian Business 356
71 Trying to Pitch Yourself as an Expert? Be Likeable. Australian Business 432
72 Don’t Be “That Guy (or Girl)” when Interacting with Journalists on Twitter Australian Business 386
73 Do You Have the Time for a PR Firm? Australian Business 483
74 A New Approach to Guest Blogging Australian Business 381
75 Hopping on Trends: Good or Bad in the Long Run? Australian Business 446
76 Going with Your Gut Feeling in PR Australian Business 395
77 Why PR Has Taken the World By Storm Australian Business 418
78 Cultivating Interest Online Takes the Right “Ingredients” Australian Business 449
79 Finding Your Fans on Reddit Australian Business 480
80 Don’t Let Your Press Release Die in Obscurity Online Australian Business 362

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