I’m going to keep this post quick and to the point. When you pitch reporters, it shouldn’t be all about you. If your pitch is framed in a way that’s essentially saying, “I want coverage! You owe it to me to cover my story!” you’re going to have a bad time. The truth is that your pitch shouldn’t be focused on you. Instead, it needs to be focused on the journalist and his or her readers.
So, take a look at the pitches you’ve been sending out: are they me-me-me pitches? If so, it’s time to change them to you-you-you pitches.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/prchecklist.html
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