Depending on how in tune you are with all things that are happening online at the moment, you should have noticed that a whirlwind of developments have taken the masses by storm, cloud computing has steadily made waves in a range of industries, app development has been the talk of the town for the last few years and in gaming specifically, Virtual reality gaming technology has been on the agenda of some serious discussions for the last year. We anticipate that these developments will be leaving a range of gamers besotted with the interactive gaming experience it provides. We’ll take you through the top three older and newer buzzwords in the online gaming sector. Starting with Cloud Computing, heading onto the latest in the App monopoly and ending off with Virtual Gaming Technology.
Cloud Computing
A buzz word for a number of years and counting, cloud computing is multifaceted and businesses the world over use it for reasons which are more often than not related to the running of their applications and are an inherent requirement of their business operations (Gmail, Salesforce, Evernote etc). However, cloud computing made its mark in the gaming sector due to the positive impact that it provides in improving gamer’s overall experience – this has much to do with the speed at which it processes commands. More often than not games come in gargantuan sizes and pc’s or other handheld devices’ processing power, are left in the dust. Gaming Service Providers have understood that the way to keep their customers happy is through providing them with the best possible quality games (with high end visual illustrations, high definition graphics and sound) which can be streamed seamlessly - this is something which cloud technologies definitely assist with, which is why some of the biggest names in gaming both Zynga and Betfair are making use thereof due to their large customer base and the number of people that are accessing their games on a day to day, hourly, basis. Cloud computing has become more integrated in a range of business and the type of business or work you find yourself, 10 – 1 you’re using some form of cloud computing - you just don’t know it yet.
App Monopoly
Stats from the emarketer report – says it all. Gaming and the revenue which it’s brought in the US market especially, are blowing ebook and music downloads out of the water. The projected forecast is that downloads and in app purchases will grow to an approximate 16,5% this year and the growth will contribute towards making up 30,9% of the mobile content market (US specific) which converts to a percentage point increase from last year’s 29,3% total.
The increase in the app monopoly has much to do with in app purchases and the aggressive role out of more freemium modelled app’s and the manner in which gamers are engaging with this mode of gaming has led to the increased attractiveness thereof. The revenue that mobile games is attracting or generating makes for impressive reading but also provides us with more oversight on how this market is likely to develop in the years to come.
Social Casino gaming app’s have been bubbling under the surface, however with the stats demonstrating that they are well received by gamers we can anticipate that this offering will only thrive in years to come. Club 8 Casino Online recently launched the availability of its fun free online slot pokies via Google Play available for both android and iOS devices – they’re just one example of the more niche freemium modelled app’s made available.
Virtual Reality Gaming Technology
Another buzzword which promises change and increased engagement in the online gaming sector is the new kid on the block Virtual Reality Gaming Technology, an innovation in consumer tech and tagged the “one to watch” amidst all other “game changers”. In essence, the technology comes in the form of a headset which is set up using bits of the Samsung Galaxy Note 4, with lenses which project into the gamer’s eyes, allowing for a more immersed 360 degree gaming experience, allowing them a high definition next level experience. Gear VR an example of this technology, developed for Oculus rift – is rather remarkable and leaves one to ponder about how this could change the face of gaming as we know it, especially if it was made available for a genre of games.
Of the above mentioned developments in this article in the Gaming and Tech landscape, virtual reality gaming technology definitely seems like the real game changer of the lot, the app monopoly and the importance of gaming service providers understanding that they need to be sure that their games are available on app, is not to be dismissed, lack of compliance could lead to engaging with a smaller share of the gaming market (their target audience)
That wraps up our report on the top three movers and shakers in the Gaming and tech landscape and if we’ve missed a few be sure to make some more suggestions, we’d love to investigate more.
