WHO: 

Joining celebrated four-time NBA MVP LeBron James were Francois-Henry Bennahmias, CEO of Audemars Piguet and Xavier Nolot, CEO of Audemars Piguet (North America) as well as Kourtney Kardashian & Scott Disick, Michael Strahan & Nicole Murphy, NBC Today Show's Jill Martin, the Fugees Pras Michel, Tinie Tempah,  Flo Rida with music provided by DJ Mick

WHAT:

Audemars Piguet announced the appointment of LeBron James as the global brand ambassador in 2011.  Audemars Piguet, the world's oldest watch manufacturer still in the hands of its founding families chose LeBron for his commitment to excellence, skilled technique and unwavering generosity - values shared by these two legends.  Today marks the official launch and unveiling of his namesake timepiece.

James is part of an elite roster of brand ambassadors including race car icon Michael Schumacher, international soccer star Leo Messi, cricket legend Sachin Tendulkar, and top professional golfers such as, Graeme McDowell, Ian Poulter and Lee Westwood.

The party at the Herzog & de Meuron designed 1111 Lincoln Road was the perfect backdrop for the state-of-the art video specially created for the evening.  The video culminated with LeBron driving a Ferrari 458 into the party to the delight of the 350 guests in the audience.

 Special thanks to Moet & Chandon, Double Cross Vodka, and Atlantico Rum.

IMAGES FROM THE EVENT:https://www.hightail.com/download/OGhjek9oZEs1UjRzeHNUQwphoto credit: World Red Eye

LINK TO EPK: http://www.sendspace.com/folder/q4c3j0

WATCH IMAGES AND AMBASSADOR PHOTOS:https://www.hightail.com/download/OGhjek90OW45RmE1eDhUQw

WHERE: 

1111 Lincoln Road

Miami Beach, FL

WHEN: 

Friday, September 27, 2013 5:00 PM Press conference followed by Q&A 7:00 PM media check-in for red carpet7:30 PM invitation-only cocktail reception/ VIP arrivals