MIAMI, Sept. 26, 2013 /PRNewswire/ -- Miami Children's Hospital (MCH), a world leader in pediatric healthcare and one of the nation's top-ranked children's hospitals, has launched KidzStuff™, a new retail brand featuring a range of innovative children's products designed by pediatricians to solve everyday problems.

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"We have the best think tank in the world here at Miami Children's," said Dr. Narendra Kini, President and CEO. "The physicians on our medical staff, and our nurses and clinical staff have daily interactions with parents and children out of which brilliant ideas are born." Proceeds from KidzStuff will support the philanthropic work of MCH, a leading provider of healthcare services for medically needy children in South Florida.

Among the first KidzStuff products to be offered is a baby romper specially designed to protect babies and infants from the sun. The Sun Blocker™ Romper is the first UPF-rated one-piece romper with a built-in hoodie for babies. Rated UPF 40, the specially designed breathable, lightweight fabric provides a chemical and lotion-free defense against the sun.

Dr. Ana Duarte, director of the Division of Dermatology at MCH and president of the Children's Skin Center, said, "As a pediatric dermatologist and a mom living in a year-round sunny climate, I am acutely aware of the importance of UV protection. Just one blistering sunburn during childhood can more than double the adult risk of melanoma, a deadly form of skin cancer. It's critical that parents get into the habit of practicing sun-smart behaviors to protect their children as early as possible."

Deborah Da Silva, head of retail and product development at KidzStuff, said, "At KidzStuff we are leveraging more than 60 years of medical experience and product innovation at Miami Children's Hospital, which provides the ideal launch pad to develop and test innovations in health and wellness that can make life easier for parents and their children."

For further information, visit: www.shopkidzstuff.com

About Miami Children's HospitalFounded in 1950, Miami Children's Hospital® is South Florida's only licensed specialty hospital exclusively for children, with more than 650 attending physicians and over 130 pediatric sub-specialists. The 289-bed hospital is renowned for excellence in all aspects of pediatric medicine and is the only hospital in Florida to be ranked in all 10 pediatric specialties assessed by U.S. News & World Report in its annual Best Children's Hospitals rankings.

SOURCE Miami Children's Hospital