CALABASAS, Calif.--(BUSINESS WIRE)--Please replace the release dated November 19, 2013 with the following corrected version due to multiple revisions.

The corrected release reads:

SKYLINE FINANCIAL CORP. LAUNCHES NEWLEAF LENDING

New brand encompasses direct-to-consumer, wholesale, affinity divisions using proprietary technology platform

Skyline Financial Corp., a direct lender and technology developer, is pleased to announce the launch of NewLeaf Lending (www.NewLeafLending.com), a brand spanning consumer, affinity and wholesale lending. NewLeaf uses proprietary mortgage technology for marketing, origination and processing—the Intelligent Mortgage Platform^® (iMP), designed to reduce loan production times and improve information flow from loan shopping through closing, unifying and enhancing the consumer experience. Skyline Financial does business under the names Skyline Home Loans, Rancho Financial and Elite Lending, and is a retail direct lender serving the western United States and Hawaii.

“NewLeaf has arrived thanks to the breakthrough of our proprietary iMP technology,” said Bill Dallas. “The mortgage industry and consumers have been hearing the promise of ‘faster, simpler, online loans’ for 15 years. The public is too smart for what has passed as the online lending experience: slick websites feeding loans into giant buildings full of people processing and closing the same old way. Years of development and millions of dollars have gone into NewLeaf and iMP to truly deliver ‘faster, simpler, online.’ The industry and, most importantly, consumers will see a radically different and vastly superior mortgage experience.”

Cutting loan closing time by 50 percent on average has been the goal in designing iMP. The platform digitizes all loan and customer information and automates the workflow from pricing through loan delivery. With the use of this proprietary technology, licensed loan officers and loan production professionals remain integral to the customer experience.

“NewLeaf emphasizes the personal touch that customers and real estate professionals such as Realtors® and escrow officers expect in a top-tier lender,” said Bill Dallas. “iMP streamlines and expedites the lending process. Our great people create the relationships that are the foundation of our company.”

NewLeaf Lending comprises the following divisions:

• NewLeaf Lending, a direct-to-consumer lender offering home purchase and refinance loans in more than 10 states. iMP will bring the entire loan experience online—shopping for programs and rates, submitting an application, closing the loan. Processing time will be reduced versus standard mortgage methods. Throughout the transaction, borrowers will be able to consult directly with their designated loan officers by phone, email and chat.
• NewLeaf Wholesale, a wholesale lender serving mortgage brokers and financial institutions in Southern California and Oregon. iMP will increase capabilities in loan pricing and borrower qualification while providing the complete experience of the direct-to consumer model.
• NewLeaf Affinity, a strategic alliance group creating mortgage marketing channels with employer networks, financial institutions, retailers and other partnering organizations. iMP will power specialty portals such as retail/workplace kiosks while providing the complete experience of the direct-to-consumer model.

About Skyline Financial Corporation:

Based in Calabasas, CA, Skyline Financial Corp. is a direct lender and technology developer serving the mortgage industry. Skyline does business under the names NewLeaf Lending, Skyline Home Loans, Rancho Financial, and Elite Lending, serving the western United States and Hawaii. To learn more, visit www.skylinehomeloans.com.

About NewLeaf Lending:

NewLeaf Lending is a direct lender with direct-to-consumer, wholesale and affinity divisions. Serving mortgage borrowers in more than 10 states, NewLeaf Lending uses the proprietary Intelligent Mortgage Platform (iMP) to ensure speed, transparency and satisfaction in the lending experience. To learn more, visit www.NewLeafLending.com.